Nova Field
Selected work · NF—024
Fictional example

Identity system · Community radio · 2026

Signal House

A living identity for voices still finding their frequency.

Nova Field built a flexible visual language for a fictional neighborhood broadcast studio—one that can whisper on a schedule card and shout from across a crowded square.

Open frequency40.7128° N
01 / 05

The brief

Turn a volunteer-run station into a recognizable civic place without sanding off its edges.

“Make the station feel open before the door is open.”
Client
Signal House
Community Radio
Scope
Strategy, identity, motion, print and wayfinding
Audience
Local hosts, curious listeners and first-time contributors
Constraint
Works in one ink, at any size, with volunteer-made content
02 / 05

A mark in motion

Three related modes let the identity tune itself to broadcast, community and nightlife.

SH—01On air
03 / 05

Built for the street

Switch between three practical touchpoints to see one system flex without losing recognition.

Open
House
Sat 14 June · 14:00Signal House
Studio 2

Application 01 / 03

A poster that carries across the block.

Oversized type and a cropped signal mark create a repeatable rhythm. Volunteers can swap the event name and date without redesigning the composition.

  • FormatA2 / A3 / social crop
  • PaletteAcid + signal blue
  • RuleOne event, one loud verb
04 / 05

From noise to notation

The system came from observing how the station already worked, then making those habits easier to repeat.

01

Listen

Map the voices

Eight host interviews and a week of studio observation exposed the rhythms hidden inside the schedule.

02

Reduce

Find one gesture

Concentric marks connected transmission, gathering and the physical rooms without becoming a literal radio icon.

03

Stress-test

Break the system

Hosts rebuilt real posters under time pressure. Their mistakes shaped the final templates and guardrails.

04

Release

Teach, then leave

A two-hour workshop and a compact field guide gave the station ownership instead of long-term dependency.

05 / 05

A shared frequency

Illustrative outcomes from this fictional project show how the identity was designed to be measured.

Template independence

3×

More weekly event graphics produced by volunteers without studio support.

First-time visits

+41%

Illustrative increase in open-house check-ins during the launch month.

Recognition

84%

Sample neighborhood recall for the ring mark after a two-week poster run.